Tony is a warm, down to earth and charismatic individual who has a 30 year tenure within the photography, art and design industries. His professional experience to date spans the photography lifecycle of planning, production and the timely delivery of artistic commercial imagery. Tony attributes most of his success to a Fine Arts Degree he completed, whereby he learnt invaluable hand drawing skills that he still employs within his portfolio today. He applies illustration techniques to manipulate light, shade and enhance details in order to produce an image that is unique. He believes this has enabled his work to be a point of difference in a saturated market of digital photographers. Described as a creative thinker he also utilises his skills and expertise in order to convey a theme, tell a story and evoke emotion within the audience.